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Odds88 Bets Big on Customisation with ‘Next Gen Toolkit’

The online betting industry is evolving at breakneck speed, and standing out requires more than just offering odds and flashy promotions. For Odds88, the key to success lies in personalisation. The company is doubling down on customisation, ensuring operators can craft unique experiences tailored to their players.

Mike Forslund, Head of Sales at Odds88, believes that flexibility and operator-focused solutions are the future. He says the company’s latest innovation—the ‘next gen toolkit’ powered by Hub88—was built with a single goal: to empower operators with the tools to fine-tune every aspect of their platform.

What Sets Odds88 Apart?

Unlike many providers that offer one-size-fits-all solutions, Odds88 is going in the opposite direction. Instead of forcing operators into predefined templates, the company is giving them the freedom to shape their platforms as they see fit.

  • Full control: Operators can tweak the interface, odds, and game selection.
  • Seamless integration: The toolkit is designed to work with multiple platforms and third-party solutions.
  • Scalability: Whether an operator is just starting or managing a large player base, the system adapts to their needs.

Forslund says that a platform’s success isn’t about following the latest trends—it’s about anticipating what customers will need before they even realise it themselves.

online betting platform dashboard

Why Customisation Matters More Than Ever

With online betting platforms popping up everywhere, differentiation is no longer a luxury—it’s a necessity. Players today expect an experience tailored to their preferences, and operators who can’t deliver risk losing them to competitors who can.

Forslund emphasises that customisation goes beyond aesthetics. It’s about offering dynamic odds, personalised promotions, and real-time engagement tools that make players feel like they are getting an exclusive experience.

“Operators know their players better than anyone,” Forslund explains. “So why should they be stuck with a rigid platform that doesn’t let them adjust things on the fly?”

Future-Proofing the Industry

The ‘next gen toolkit’ isn’t just about meeting today’s demands—it’s about preparing for what comes next. Odds88 and Hub88 have poured resources into ensuring the platform isn’t just feature-rich but also future-proof.

  • AI-powered recommendations: Helping operators predict player behaviour and optimise offerings accordingly.
  • Blockchain-ready infrastructure: Ensuring transactions are secure and transparent for an increasingly digital-first audience.
  • Regulatory adaptability: The system can be tweaked to comply with different markets and regulatory shifts.

A New Standard for Betting Platforms?

The big question is whether Odds88’s approach will redefine the industry standard. Forslund is confident that operators will demand more flexibility as the market matures, making rigid platforms obsolete.

Odds88 isn’t just selling software—it’s offering a bespoke service that gives operators the power to control their brand experience down to the smallest detail. That level of personalisation, Forslund argues, is the difference between a good betting platform and a great one.

Odds88’s ‘next gen toolkit’ might just be the next big thing in online betting. But whether the industry follows suit remains to be seen.

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