Peter & Sons, the dynamic Barcelona-based game studio, is making waves in Italy, thanks to a new collaboration with Octavian Lab, one of Rome’s leading software providers. The partnership, announced on November 20, 2024, marks a major step in the studio’s international expansion, helping its games reach a broader audience in the thriving Italian iGaming market.
This collaboration isn’t just another business deal; it’s a strategic move that leverages Octavian Lab’s industry presence and cutting-edge technology. Octavian is renowned for providing tech solutions to major players like Eurobet, Snaitech, Sisal, and Betfair, making this partnership all the more significant for Peter & Sons as it seeks to grow its footprint in Italy.
A Milestone for Peter & Sons
Peter & Sons has been making strides in the gaming industry since its launch in 2019. Known for its unique blend of storytelling, vibrant visuals, and engaging gameplay, the studio has already earned a reputation for delivering high-quality content. Its latest achievement? The partnership with Octavian Lab, which has helped introduce their games to the Italian market in a bigger way.
The collaboration has already proven fruitful, with Peter & Sons’ creative titles making their debut on Eurobet, one of Italy’s top iGaming operators. With a legacy of digital gaming innovation since 1999, Eurobet is an ideal partner to help introduce Peter & Sons’ bold game designs to Italian players. This partnership was an extension of Peter & Sons’ initial collaboration with Eurobet in October 2024, where games like Barbarossa and Dragon Blox were launched, drawing attention for their originality and flair.
Alfredo Melloni, Eurobet’s gaming director, highlighted how well Peter & Sons’ approach aligns with Eurobet’s vision, saying, “Their commitment to quality and creativity aligns perfectly with our mission to deliver exceptional gaming experiences.”
The Power of the HubCasino Aggregator
At the heart of this partnership is Octavian Lab’s HubCasino Aggregator platform. Known for providing seamless integration solutions for a wide range of content providers, the HubCasino platform has been pivotal in helping Peter & Sons’ games reach larger audiences. By integrating with this platform, Peter & Sons is tapping into a network of some of the most respected operators in the Italian iGaming sector.
The partnership allows Peter & Sons to provide its engaging, artistic games to major operators like Entain-owned Eurobet and Sisal, both of which have a large presence in Italy. This seamless integration ensures that players across the country have easier access to Peter & Sons’ offerings, driving greater visibility and engagement with the studio’s games.
Strengthening Italy’s Growing Market
Italy has experienced rapid growth in the iGaming sector over the last decade. The market has doubled in size since 2017, presenting an exciting opportunity for game developers to tap into new audiences. Peter & Sons, recognizing the potential, saw Italy as a crucial market for expansion. Yann Bautista, the studio’s founder and Commercial Director, noted, “Italy is a very exciting market that has doubled in size over the last seven years. To move forward with a player as influential as Octavian Lab was the next logical step for us.”
The partnership comes at a time when Italy’s gaming scene is booming, and Peter & Sons is poised to become a key player in this growth. By teaming up with Octavian Lab, the studio has positioned itself to offer more of its inventive and visually stunning games to Italian players, enhancing its presence in one of Europe’s most dynamic markets.
Innovation at Its Core
Since its inception, Peter & Sons has distinguished itself through its innovative approach to game design. The studio blends intricate storytelling with pop culture references, comic book aesthetics, and immersive gameplay mechanics to create titles that stand out in a competitive market. This originality has garnered the studio significant recognition, including the title of Best New Slots Developer of the Year at the 2024 MiGEA Malta iGaming Excellence Awards.
Emanuele Nocentelli, CEO of Octavian Lab, praised Peter & Sons for their fresh approach to game development, calling them “a breath of fresh air” in the gaming industry. He noted that the studio’s inventive games have a unique ability to captivate players, making them a valuable addition to Octavian Lab’s platform.
The success of this partnership is more than just about numbers. It reflects a shared commitment to bringing new and exciting experiences to players while supporting the growth of the gaming industry in Italy. Both Peter & Sons and Octavian Lab are driven by a desire to offer innovative, high-quality content that enriches the gaming experience.
Looking Ahead: Expansion on the Horizon
Looking forward, this partnership paves the way for further growth in Italy and beyond. With a deep commitment to expanding internationally, Peter & Sons is poised to forge more partnerships with operators who share their passion for creativity and excellence. As the Italian gaming market continues to thrive, players can expect an even wider array of immersive and creative games to hit the market in the coming months.
Peter & Sons’ strategy for global growth includes seeking out partners that not only understand the value of innovative game design but are also committed to delivering top-tier gaming experiences. This move with Octavian Lab is just one step in a larger plan to build a strong international presence, providing exciting content to players across multiple regions.
