Light & Wonder’s new AI-driven platform, ENGAGE AI, is making headlines in the gaming industry. After securing the 2024 Product Innovation of the Year award at the Global Gaming Expo, the platform is gaining traction across casinos in the U.S., Australia, New Zealand, and Asia. By offering real-time insights, ENGAGE AI is set to redefine how operators manage their gaming floors.
AI-Powered Intelligence for Casino Operators
Casinos thrive on data. But making sense of that data in real-time? That’s where ENGAGE AI comes in. This generative AI platform blends technology and data to provide casino operators with actionable insights that were previously buried in complex reports.
According to Jon Wolfe, President of Global Systems and Services at Light & Wonder, the goal is simple: faster decision-making, better usability, and measurable value for operators. From analyzing player trends to improving operational efficiency, ENGAGE AI aims to be the ultimate assistant for casino management teams.
Seamless Integration with Casino Systems
One of ENGAGE AI’s biggest strengths is its integration with Light & Wonder’s existing systems. It connects directly with:
- SLOT EVENT AGGREGATOR (SEA): Monitors slot machine performance in real-time.
- Unified Wallet: Helps track player spending and enhance customer engagement.
By merging these systems, casinos gain deeper insights into:
- Player behavior and churn rates
- Anonymous play trends
- Responsible gaming compliance
- Anti-money laundering (AML) monitoring
- Group play patterns
The ability to track these metrics in real-time gives casinos an edge in both profitability and regulatory compliance—two areas where data-driven decisions can make or break a business.
Shifting Industry Perceptions on AI
Just a year ago, AI in casinos was met with skepticism. Many operators and regulators questioned how artificial intelligence would impact gaming.
“We spent a lot of time educating the industry and dispelling concerns around AI,” Wolfe explained. “Fast forward to today, and the conversation has shifted. Now, customers come to us with challenges and ideas on how AI can enhance their operations.”
This shift in mindset is evident as casino operators increasingly drive the conversation on AI rather than reacting to it. With ENGAGE AI already in pilot programs worldwide, the industry is seeing firsthand how AI-driven insights can improve both player experience and business efficiency.
ChatGPT-Powered Training: A Game Changer for Casino Staff
One of the standout features of ENGAGE AI is its ChatGPT-powered training module. Embedded within all Light & Wonder software products, this tool allows casino staff to get instant answers to operational questions.
Need to reset a customer’s PIN? Set up a new promotion? Upgrade a player’s tier? Instead of flipping through manuals, employees can simply ask the AI and get an immediate response.
Beyond answering questions, the system also customizes responses to match each casino’s unique workflows. This ensures that staff aren’t just getting generic AI-generated answers, but specific guidance tailored to their operations.
Real-Time Casino Insights Without the Reports
Traditional casino management often relies on running reports, which can be slow and cumbersome. ENGAGE AI eliminates that bottleneck with its INSIGHTS AI tool.
Operators can now ask real-time questions and get instant responses on:
- Top players and their activity
- New member enrollments
- Jackpot payouts and gaming revenue
- Room occupancy rates and weekend forecasts
- Responsible gaming risks
Instead of waiting for a data team to compile reports, casino managers can simply ask and receive answers instantly.
“Operators can now predict the revenue impact of an upcoming promotion or forecast weekend gaming revenue based on past trends,” Wolfe said. This level of predictive analytics is something the industry has never seen before.
AI-Driven Future for Casinos
Light & Wonder’s ENGAGE AI isn’t just another tech upgrade—it’s a fundamental shift in how casinos operate. With real-time insights, AI-powered training, and predictive analytics, the platform is giving operators the tools they need to stay ahead in a highly competitive industry.
For those who missed its debut at G2E 2023, there’s another chance to see ENGAGE AI in action at the Indian Gaming Tradeshow & Convention in San Diego. If the early success is any indication, this platform could soon become a must-have for casinos worldwide.
