Advertise With Us
Reach the People Who Move This Industry
CASINO NEWS PRESS is read by the people who make decisions in gambling: operator executives, compliance and legal teams, suppliers, investors, analysts, affiliates, and the serious enthusiasts who follow the business side of casino, sports betting, iGaming, and poker. Our readers do not arrive by accident; they come for coverage of licensing, regulation, deals, and market moves, which means advertising here reaches an audience that is professionally and personally invested in this industry.
What We Offer
- Display advertising: standard placements across the site, on news articles and section pages, sold flat-rate or by impression depending on campaign goals.
- Sponsored content: paid articles and announcements, published with clear sponsorship labeling and visually distinct presentation. Sponsored content is never presented as news, per the wall described in our Editorial Standards.
- Event and product promotion: campaign placements for industry conferences, product launches, and B2B services.
For current formats, availability, and rates, email support@casinonewspress.com with the subject line ADVERTISE and a short description of what you want to promote and where your audience is. We respond to serious inquiries within two business days with a media kit and next steps.
Our Standards for Gambling-Related Advertising
We cover this industry critically, and we apply the same seriousness to the ads we run. Gambling-related advertisers must meet all of the following before anything goes live:
- Licensing: operators and gambling services must hold valid licenses from recognized regulators, verifiable by us, in the markets their campaigns address. Unlicensed operators are refused, full stop.
- Jurisdictional compliance: campaigns must comply with the advertising rules of the jurisdictions they target, including geo-targeting where required. We do not run gambling creative into markets where such advertising is prohibited.
- Age-appropriate: creative must be directed at adults of legal gambling age (18 or 21 depending on jurisdiction), must not appeal to minors, and must carry age restrictions where the applicable rules require them.
- Responsible messaging: no claims that gambling is a path to income, no “guaranteed wins,” no preying on financial desperation, no misleading bonus terms. Responsible gambling messaging must be included where required by applicable rules, and we may require it regardless.
- Honesty: claims in creative must be accurate and substantiated. Terms attached to any promoted offer must be accessible and fairly presented.
We reserve the right to reject or pull any ad, at any time, that fails these standards, damages reader trust, or conflicts with our values, with pro-rated refunds where applicable. We also refuse categories outright: unlicensed gambling, products targeting self-excluded players, predatory lending tied to gambling, and anything unlawful.
What Advertising Does Not Buy
This is the section every advertiser should read twice. Advertising with CASINO NEWS PRESS buys placement, not coverage:
- Advertisers receive no influence over news coverage: no story approvals, no previews, no soft treatment, no protection from unflattering reporting.
- Our editorial team does not know or care who is on the current advertiser list when reporting the news, and the people handling ad sales have no editorial role.
- If your company does something newsworthy, good or bad, we will cover it exactly as we would if you had never spent a cent with us.
We state this up front because it prevents awkward conversations later. Advertisers who want editorial influence should spend their budget elsewhere; readers are the reason placements here are worth buying in the first place, and reader trust is not for sale.
Affiliate Partnerships
We selectively participate in affiliate programs with licensed operators, under the disclosure and independence rules described on our Ownership & Funding page. Affiliate inquiries can use the same address and subject line, noting that acceptance depends on licensing verification and never carries any coverage consideration.
Start the Conversation
Email support@casinonewspress.com, subject ADVERTISE, with: who you are, what you are promoting, target markets, licensing details if you are a gambling service, and rough timing. The more specific the inquiry, the faster the answer.
